adidas FOOTSCAN

What is the footscan?
The adidas FOOTSCAN® system is an unique state-of-the-art system pioneered & developed by adidas-Salomon AG more than 13 years ago to analyze the foot structure of a person as it comes in contact with any ground surface.

How does it benefit the person?
This information will assist an individual to better understand :
· the foot structure ( normal, flat or high arch foot )
· the biomechanic behavioral pattern of the foot when it comes in contact with any ground surface.
· The pressure point & the high impact area of the feet
· The degree of pronation or supination
· Relating to the type of foot complication they are experiencing & drawing the attention to probable foot injuries in the future
· Selection of the proper pair of shoes.

Why is it important to Malaysians?
This system is useful for the Malaysian society because the evolutional changes in the environment in which our society live and conduct their daily activities be it social, commercial, recreation or domestic are all done on flat, hard & unnatural surface. Our natural foot is neither designed nor created to adapt to these surfaces. We have young people now complaining of foot problem and if this phenomenon is not checked, 70% of the population will be complaining of collapsed arch in the next 20 years.

	NORMAL FOOT The foot normally lands on the outside of the heel & rolls inward slightly to absorb shock. People with normal feet tend to wear out the soles both the outer heel area & the inner forefoot area of the shoes fairly evenly. They normally don’t face too many injuries. They can ideally wear most of the shoe type but the most recommended are those that provides stability & cushioning.
	FLAT FOOT The long inside arch is completely collapsed & the soft tissue under this area bulges out. A flat foot usually indicates an over-pronated foot, where the force on the foot strike is on the outside of the heel & rolls inwards excessively. This may cause excess stress to the ankle, knee & lower-back. Those with flat foot will notice their shoes tending to wear mostly on the inside of the forefoot area. It is recommended that they wear a motion control shoes with dual density foam posting along the medial side of the shoes.
	HIGH ARCH FOOT The longer arches are much higher than a normal foot structure & as a result of its rigidity the arch does not collapse to touch the ground. The joints are tight that the normal shock absorbing capacity is significantly reduced requiring more impact protection. Those with high arch find their shoes tending to erode on the outside of the heel & the forefoot area. The require shoes that provides cushioning with stable heel to stop the outwards roll.

Where to get a FREE adidas FOOTSCAN done!
· My Running shop , 3rd Floor (beside the GSC Cinemas), Mid Valley Mega Mall , Kuala Lumpur. Tel: 03–22835878

· At all the Jogging Tracks & Parks in the Klang Valley on designated dates

For more information:
Call: Krishnan 03-20804843 (off.), 012-3503668 (Mobile)
e-Mail: footscan.my@adidas.com.hk or Krishnan.karuppan@adidas.com.hk